The rich tapestry of Black-owned wine, spirits, beer, and mead brands innovating and excelling in the industry is notable. Months dedicated to celebrating Black history and culture offer a perfect time to highlight exceptional brands and their contributions to the world of mixology. Recently, Global Grind spotlighted a collection of Black-owned spirit brands and their signature cocktails, perfect for commemorating significant occasions like Juneteenth and Black Music Month.
Among the featured libations was the lively 'Rum This Town' cocktail, showcasing the versatility and quality of Ten to One White Rum. This cocktail not only offers a delightful blend of tropical flavors but also represents the spirit of entrepreneurship and excellence within the Black community. Ten to One Rum, co-owned by Grammy-winning artist Ciara and founded by Marc Farrell, stands as a beacon of innovation, challenging traditional perceptions of rum and inspiring a new generation of enthusiasts.
The brand's inclusion in Pronghorn's portfolio further emphasizes its commitment to fostering Black entrepreneurial growth in the spirits industry. Pronghorn, co-founded by spirits industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn, is dedicated to creating $2.4 billion in economic value for the Black community by 2032 through investments, talent pipelines, and mentorship. It’s a powerful initiative that documents and uplifts these invaluable brands.
Crafting the 'Rum This Town' Cocktail
The 'Rum This Town' is more than just a drink; it's an experience—a harmonious blend of sweet, tangy, and spiced notes that transport you to a festive, sun-drenched celebration. This recipe, adapted for a single serving, is ideal for those who appreciate a well-balanced, flavorful cocktail. Feel free to scale up the ingredients to create a larger batch in a pitcher for entertaining friends and family.
Rum This Town
- 2 oz Ten to One White Rum
- 1 oz Fresh Lime Juice
- 1 oz Fresh Pineapple Juice
- ¾ oz Coconut Cream
- ¾ oz Orgeat
- ¼ oz Allspice Dram
Instructions:
- Combine all ingredients in a shaker with ice.
- Shake vigorously until well-chilled (about 15-20 seconds).
- Strain into a glass filled with fresh ice.
- Garnish with a fresh lime wedge.
Source: Global Grind
The Essence of Ten to One Rum
Ten to One Rum offers a sophisticated and versatile range of rums, including their award-winning White Rum, which is perfect for this cocktail. Marc Farrell, the visionary behind Ten to One Rum, embarked on a mission to redefine the perception of rum, elevating it beyond its traditional confines. His dedication to crafting high-quality spirits, free from added sugars, colors, and flavors, has earned the brand critical acclaim and a loyal following. The partnership with Ciara further amplifies the brand's reach, bringing a fresh perspective and broader appeal to the rum category.
The brand’s philosophy encourages drinkers to explore rum in new ways, whether as a base for complex cocktails or enjoyed simply on its own. The White Rum, used in the 'Rum This Town' cocktail, is unaged and boasts a crisp, clean profile with notes of citrus and green banana, making it an excellent canvas for vibrant mixers.
Why This Cocktail Matters
This 'Rum This Town' cocktail, featuring Ten to One Rum, is more than just a delicious drink. It represents a celebration of Black entrepreneurship, creativity, and the growing influence of Black-owned brands in the spirits industry. By choosing spirits from brands like Ten to One Rum, you're not only enjoying a premium product but also actively supporting businesses that are building legacies and creating opportunities within the community. It's about raising a glass to progress, innovation, and the vibrant future of Black-owned spirits.
Whether you're toasting to Juneteenth, celebrating Black Music Month, or simply enjoying a summer evening, the 'Rum This Town' cocktail offers a delicious and meaningful way to honor these vital contributions. Readers can explore Ten to One Rum and other exceptional Black-owned spirit brands on Indulge Black History to discover their next favorite sip.
Sources
- Global Grind: 5 Cocktails You Can Make With Black-Owned Spirit Brands
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