Ten to One Rum
Founded by Marc Farrell · New York, NY
The Story
Marc Farrell
Founder
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Stories about Ten to One Rum
New Dawn Distilling Shines with Top Honors and Innovation in Craft Whiskey
New Dawn Distilling, a Black-woman-owned brand from New York, has garnered significant acclaim, securing Platinum and Gold awards in 2025 for its exceptional bourbon and wheat whiskey. The distillery also earned an Innovation Award, celebrating its unique approach to grain sourcing and aging.
Sorel Negroni: A Caribbean Twist on a Classic with Chef Nelson German
Discover the vibrant Sorel Negroni, a modern classic that infuses the iconic Italian cocktail with the unique, spiced notes of Black-owned Sorel Liqueur. This recipe, highlighted by Chef Nelson German, brings an Afro-Latino perspective to your home bar.
Ten to One Rum Blazes Trail with Innovative Collaborations and Market Expansion
Ten to One Rum continues to redefine the rum category, recently partnering with Lost Borough Ice Cream for a unique National Black Business Month celebration. The brand, co-owned by Marc Farrell and Ciara, is marking significant milestones in distribution and spirit innovation.
Elevating the Glass: Discovering Signature Cocktails from Black-Owned Spirit Brands
Explore the vibrant world of Black-owned spirits through recent, innovative cocktail recipes. From the spiced notes of hibiscus liqueur to the rich embrace of salted caramel whiskey, these brands are shaping today's drink trends.
From the Encyclopedia
Distributor Franchise Laws and Their Impact on Black Ownership in the American Beverage Industry
Distributor franchise laws, prevalent across many U.S. states, protect alcohol wholesalers and can create significant market access barriers for beverage producers. These regulations exacerbate existing systemic challenges for Black-owned beverage brands, hindering their ability to secure and maintain effective distribution.
Pronghorn: Cultivating Black Entrepreneurship and Leadership in the Spirits Industry
Pronghorn is a dedicated initiative focused on cultivating Black entrepreneurs and executives within the spirits industry. It provides capital investment, incubation, and recruitment programs to drive diversity and economic empowerment.
United Alliance of Black Distillers: Advocating for Inclusivity in the Spirits Industry
The United Alliance of Black Distillers (UABD) is a collective dedicated to fostering economic development and advocating for Black-owned distilleries and spirit brands. It addresses historical underrepresentation by providing resources, mentorship, and a unified voice for Black entrepreneurs in the spirits industry.
The Hurricane Cocktail: A New Orleans Icon and Its Resonance in Black American Culture
Born in New Orleans, the Hurricane cocktail embodies the city's festive spirit and resilience. This rum-based drink, with historical ties to the African diaspora, holds a unique place within Black American celebratory traditions.
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How we know this
A note on ownership. In 2021, Grammy-winning artist Ciara joined as a co-owner and investor.
On this being a Black-owned business:
“Topping off the list? Ten to One, a rum label that has taken the spirits world by storm.”
We recorded this quote during research but could not resolve a link you can open, so treat it as unverified. If you know the source, send it below.