Black woman-owned MEDASE Cocktails, a premium zero-proof beverage brand, is rapidly expanding its footprint in the burgeoning non-alcoholic market, fueled by a recent major funding infusion and significant industry accolades. The brand, co-founded by Monica Cornitcher and her late friend Inga Dyer, emerged from a personal journey of friendship and a keen observation of a gap in the market for sophisticated, nuanced non-alcoholic options.
In April 2026, MEDASE Cocktails announced it had secured a strategic investment, positioning the company for its next phase of exponential growth. This capital injection is slated to significantly enhance distribution, operations, and marketing efforts, with the ambitious goal of achieving over $20 million in annual sales. "Access to this level of capital allows MEDASE to capitalize on market opportunities and accelerate our growth trajectory," stated Monica Cornitcher.
Beyond financial milestones, Cornitcher herself has received national recognition, being named to Inc.'s 2026 Female Founders 500 list. This prestigious honor acknowledges influential women entrepreneurs who are actively shaping the future of business through innovation, leadership, and resilience. Cornitcher described the award as a “blessing,” affirming not only the brand’s traction but also the meticulous work behind it, including fundraising, operational discipline, and a clear strategy for national expansion.
Adding to its string of successes, MEDASE Cocktails’ signature Heavana Can’t Wait Mojito clinched a Bronze Medal at the esteemed 2026 San Francisco Ready-to-Drink Competition in June 2026. This award, recognizing exceptional flavor, craftsmanship, and quality, further solidifies MEDASE's standing as a leader in the premium ready-to-drink category. Monica Cornitcher expressed honor at the recognition, noting that the Mojito was crafted to deliver an elevated cocktail experience that celebrates both craftsmanship and culture.
The brand’s retail presence continues to grow, building on earlier expansions. As we previously reported, MEDASE Zero-Proof Cocktails launched at Erewhon Market across Southern California in May 2026, marking a significant milestone in its home market. This followed an earlier national retail expansion into major retailers like Walmart and Sam's Club, as highlighted in our post HELLO MAMÁ Secures National Retail Expansion, which also featured MEDASE. The company is actively in talks for further expansion into key markets such as Chicago, Atlanta, the D.C. area, and Texas.
In a strategic move to increase consumer accessibility and adoption, MEDASE also announced a price adjustment in March 2026, lowering its four-pack from $28 to $19.99. This decision aims to bring its elevated, alcohol-free cocktail experience to an even wider audience nationwide. Furthermore, to deepen community engagement throughout the summer, MEDASE Cocktails launched its “64 Medase Moments” campaign in May 2026. This tour-style initiative, running from June through October, will see the brand connect with consumers at 64 events nationwide, offering exclusive product drops and in-person bar setups.
With an existing lineup of six distinct flavors, MEDASE is not resting on its laurels. The company is already developing new products, including a hemp organic extract and, eventually, a non-alcoholic wine, catering to diverse consumer needs and further expanding its innovative portfolio in the zero-proof space. As the demand for mindful drinking options continues to surge, MEDASE Cocktails remains at the forefront, consistently delivering sophisticated, high-quality alternatives that champion celebration without compromise, a journey we previously explored in Stirring Up Innovation: Crafting Zero-Proof Cocktails with Black-Owned MEDASE.
Sources
- Black-Woman Owned Medase Secures Funding to Fuel Next-Level Growth | News - BET
- Black Woman-Owned Mocktail Brand Rebounds With New Investment After Co-Founder's Death
- MEDASE Cocktails Earns Bronze Medal at Prestigious San Francisco Ready-to-Drink Competition for “Heavana Can't Wait” Mojito | BevNET.com
Support Black-Owned Brands
Order spirits, wine, and more — delivered to your door.
Shop on Bottl.Service →