In a significant stride for the burgeoning non-alcoholic beverage market, MEDASE Cocktails, a premium Black and women-owned brand, has officially launched its acclaimed line of zero-proof cocktails at Erewhon Market. This debut across Erewhon’s Southern California locations on May 18, 2026, marks a pivotal moment for the Los Angeles-founded company as it expands its reach within its home market.
Founded by longtime friends Monica Cornitcher and Inga Dyer, MEDASE was conceived with a vision to offer an inclusive and intentional way to celebrate, without compromising on flavor, ritual, or sophistication. The brand’s philosophy resonates deeply with the growing sober-curious movement, catering to consumers who seek balance and mindful consumption without sacrificing a premium drinking experience.
MEDASE’s organic, ready-to-drink (RTD) zero-proof cocktails are crafted to deliver the complexity and depth typically found in traditional alcoholic beverages. Made with thoughtfully sourced ingredients, these beverages are not only flavorful but also functional, being low in calories and free from artificial additives. This commitment to quality and wellness aligns perfectly with Erewhon’s reputation as a purveyor of best-in-class health and wellness products, making the partnership a natural fit for both brands.
“Launching at Erewhon is an incredibly meaningful moment for us as a Los Angeles-founded brand,” stated Monica Cornitcher, CEO and Co-Founder of MEDASE. “Erewhon has long been a destination for discovery and innovation in wellness, and we’re proud to be part of a community that’s redefining what it means to celebrate well.”
The current assortment available at Erewhon includes MEDASE’s signature elevated zero-proof cocktails: the bright and refreshing Sun Kissed Lemon Drop, the vibrant Golden Hour Jamaican Rum Punch, and the invigorating Heavana Can’t Wait Mojito. These offerings provide refined alternatives for various social gatherings, weeknight relaxation, or mindful celebrations, reflecting a broader shift in consumer preferences towards healthier and more inclusive beverage options.
The expansion into Erewhon Market signifies more than just a retail placement; it symbolizes the increasing mainstream acceptance and demand for sophisticated non-alcoholic options, particularly those championed by diverse entrepreneurs. As the non-alcoholic sector continues its rapid growth, Black-owned brands like MEDASE are at the forefront, driving innovation and shaping the future of mindful drinking.
For consumers seeking to explore the world of zero-proof beverages, MEDASE Cocktails offers a compelling choice that prioritizes taste, quality, and inclusivity. Their presence in a prominent retailer like Erewhon underscores the brand’s dedication to making premium, alcohol-free celebration accessible to a wider audience. This latest development builds on the momentum seen in the non-alcoholic space, further solidifying the category's importance within the broader beverage industry. The journey of MEDASE Cocktails exemplifies the entrepreneurial spirit and cultural impact of Black-owned businesses in America’s evolving drink landscape.
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