In a monumental move set to redefine the landscape of the craft beverage industry, two of the nation's most influential Black-owned breweries, Full Circle Brewing Co. and Crowns & Hops Brewing Co., have announced a strategic alliance, forming the Circle of Crowns Beverage Group (CCBG). Announced in April 2024, this alliance is more than just a business transaction; it represents a powerful step forward for inclusivity and expanded opportunities within the craft beer sector, championed by Black entrepreneurs.
The creation of CCBG is a testament to the vision and determination of these breweries to not only craft exceptional beverages but also to build a more equitable and representative industry, highlighting innovation and resilience within the Black-owned brewing community.
The Genesis of a Groundbreaking Alliance
The Circle of Crowns Beverage Group brings together the strengths of Full Circle Brewing Co., based in Fresno, California, and Crowns & Hops Brewing Co. from Inglewood, California. Full Circle holds the distinction of being the largest Black-owned production brewery in the United States, a significant achievement in itself. Crowns & Hops, co-founded by Beny Ashburn and Teo Hunter, has been a driving force for Black representation in craft beer since its inception, sparking a global movement that transcends the beverage itself.
This alliance aims to centralize critical operations, including production, sales, and marketing, effectively streamlining processes and leveraging existing infrastructure to bring unique brands to a wider audience, thereby expanding their reach and impact within the craft beverage industry.
Visionary Leadership and Shared Values
Arthur Moye, CEO and Founder of Full Circle Brewing Co., emphasized the strategic advantage of this collaboration. “This strategic alliance leverages the strength of our infrastructures and distributor networks to bring our unique brands to retail shelves around the world,” said Moye. “Together we are better positioned to maximize growth and bring more consumers craft beverages with an aspirational, relevant connection to black culture.”
Teo Hunter, Co-Founder, COO, and Head of Brewing Operations for Crowns & Hops, highlighted the complementary skills brought to the partnership. “We can each apply our No Big Deal skills, those areas where we naturally excel based on our previous knowledge and experiences,” explained Hunter. He noted Moye’s expertise in production, scaling, and finance, while he and co-founder Beny Ashburn excel in branding, marketing, community building, and partnerships.
Beny Ashburn, “The Dope” CEO and Co-founder of Crowns & Hops, reiterated the shared vision. “Crowns & Hops and Full Circle share the same visions, values, and strategies,” she stated. Their collective mission extends beyond mere business growth; it includes acting as a supportive resource for other Black-owned craft beer brands, thereby fostering community and growth across the industry.
Impact and the Path Forward
The Circle of Crowns Beverage Group is expected to significantly impact the industry. By streamlining operations and production, the alliance makes it easier for participating brands to reach consumers and retailers globally. This collaboration sets a powerful precedent for how Black-owned businesses can unite, overcome systemic challenges, and empower each other within a competitive industry where Black representation remains significantly under 1% of all breweries nationwide.
Beyond amplifying their own brands, this initiative aims to inspire other entrepreneurs and foster a more inclusive craft beer community. It seeks to address disparities by creating pathways for future Black brewers, enriching the industry with diverse perspectives and flavors.
The continued success and expansion of the Circle of Crowns Beverage Group are anticipated to have a positive ripple effect on the broader Black-owned beverage landscape. This alliance showcases the power of innovation, community, and commitment to excellence.
Sources
- Two Black-Owned Breweries Break Barriers with Historic Alliance
- Black-owned breweries unite to break down barriers in beer - The Drinks Business
- Samuel Adams Selects Crowns & Hops Brewing Co. as 2024 Brewing & Business Experienceship Winner - Boston Beer Company
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