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Est. 2019Spirits

Revel Spirits Avila

Founded by Micah McFarlane · Dallas, TX

Licensed (status needs review)

Verified against the DISTRYB licensing directory — public federal & state alcohol records for Revel Spirits Avila.

The Story

Revel Spirits' Avila is a premium agave spirit created by CEO Micah McFarlane in partnership with actor Justin Hartley. The brand challenges conventions in the agave spirits category.
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Micah McFarlane

Founder

Micah McFarlane founded Revel Spirits and partnered with actor Justin Hartley to bring Avila, a premium agave spirit, to market.

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Stories about Revel Spirits Avila

Sip with Purpose: Honoring Black History with LP O'Brien's Cognac Creation

Celebrated mixologist LP O’Brien highlights Black-owned spirits, offering a refined Cognac cocktail inspired by the Harlem Renaissance. This initiative underscores the rich contributions of Black entrepreneurs in the beverage industry.

From the Encyclopedia

The Regulatory Maze: Federal and State Licensing as a Barrier to Black Ownership in the American Beverage Industry

Navigating the intricate web of federal and state alcohol licensing and permitting presents a significant barrier to entry for beverage entrepreneurs in the United States. This complex regulatory landscape disproportionately impacts Black ownership due to historical wealth disparities and limited access to capital and legal resources.

Distributor Franchise Laws and Their Impact on Black Ownership in the American Beverage Industry

Distributor franchise laws, prevalent across many U.S. states, protect alcohol wholesalers and can create significant market access barriers for beverage producers. These regulations exacerbate existing systemic challenges for Black-owned beverage brands, hindering their ability to secure and maintain effective distribution.

Micah McFarlane and Revel Spirits: Pioneering the Avila Agave Spirit Category

Micah McFarlane, a Black entrepreneur, founded Revel Spirits in 2012, introducing Avila, a unique agave spirit from Morelos, Mexico, to the American market. The brand carved out a new category, blending traditional mezcal and tequila techniques.

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On the public record

Revel Spirits Avila appears in the DISTRYB licensing directory as TX License 107069257 — a public page about this business that nobody here controls.

If this is your business, claim it on DISTRYB and it becomes yours to run: your catalog, your wholesale accounts, your compliance filings.

Claim Revel Spirits Avila on DISTRYB →See the record

How we know this

On this being a Black-owned business, in the company's own words:

“Thanks to The Spirits Business for including Revel Avila in their list of top ten black-owned spirits brands to support!”
https://www.revelspirits.com/press/ten-black-owned-spirits-brands-to-support/