Black Girls Drink (BGD) is an organization and digital platform founded by marketing strategist Omolola Olateju, dedicated to empowering Black women and non-binary professionals within the global beverage industry. Established with a two-fold mission, BGD focuses on building a robust community for these professionals and amplifying their diverse stories to a broader audience. Through its initiatives, Black Girls Drink seeks to challenge established industry norms and promote greater inclusivity and recognition for Black talent.
Founding and Vision
Omolola Olateju established Black Girls Drink to address the underrepresentation and often overlooked contributions of Black women in various facets of the beverage world. The organization emerged from a desire to create a supportive space where Black women, from winemakers and distillers to bartenders and industry executives, could connect, share experiences, and find resources tailored to their unique journeys. Olateju's vision was to disrupt traditional narratives surrounding who consumes and creates in the beverage space, fostering an environment where Black women’s diverse palates and professional aspirations are celebrated.
Mission and Initiatives
At its core, Black Girls Drink is committed to two primary objectives: cultivating a strong community of Black women and non-binary professionals and vocally sharing their narratives. The platform actively works to empower individuals by providing opportunities to “learn the stories” of industry pioneers and “meet the makers” behind various brands and establishments. A significant initiative of BGD is the annual “#BGD 100,” a comprehensive list that highlights over 100 Black women and non-binary individuals active in sectors such as beer, wine, spirits, and non-alcoholic beverages. This resource serves to increase visibility, foster networking, and acknowledge the expertise and creativity within the community.
Impact and Significance
Black Girls Drink plays a vital role in reshaping the beverage industry by focusing on a demographic historically overlooked or stereotyped. Its efforts contribute to a broader movement that acknowledges the increasing influence and leadership of Black women in the drinks sector. A 2021 study, for instance, indicated that a significant majority (78%) of Black wine business owners are women, a trend that BGD actively supports and amplifies. By highlighting these entrepreneurs and professionals, Black Girls Drink helps to dismantle outdated perceptions and promotes a more nuanced understanding of Black consumers and creators.
The organization’s work aligns with the growing recognition of Black Americans' historical and ongoing contributions to the wine and spirits industry, from foundational labor in vineyards to modern-day brand ownership and innovation. Organizations like Black Girls Drink are essential in providing the necessary platforms for these stories to be heard and for new generations of Black beverage professionals to find mentorship and community.
Through its persistent advocacy and community-building, Black Girls Drink continues to be a driving force in making the beverage industry more inclusive, dynamic, and reflective of the diverse talent and palates within the global community.