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Est. 2023Wine

Viarae Prosecco

Founded by Issa Rae · Los Angeles, CA

The Story

Viarae Prosecco is a collaboration between Issa Rae — creator and star of the cultural hit show Insecure — and E. & J. Gallo Winery. The brand brings Issa's creative vision and cultural influence to the sparkling wine market.
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Issa Rae

Founder

Issa Rae, creator and star of the hit show Insecure, launched Viarae Prosecco in collaboration with E. & J. Gallo Winery.

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From the Encyclopedia

The Cultural Significance of Sparkling Wine and Champagne in Black American Communities

Sparkling wine and Champagne have evolved into powerful symbols of celebration and achievement within Black American communities. From hip-hop culture to diverse social gatherings, these effervescent beverages represent luxury, aspiration, and a testament to Black excellence.

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How we know this

On this being a Black-owned business:

“Support Black-owned brands like Viarae Prosecco through ByBlack's Product Search.”

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