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Est. 2020Spirits
Lobos 1707
Founded by Dia Simms · Los Angeles, CA
The Story
Lobos 1707 is an independent spirits producer creating tequilas and mezcal finished in Pedro Ximénez wine barrels. Led by CEO Dia Simms with backing from LeBron James and Maverick Carter, Lobos has disrupted the premium tequila market.
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Dia Simms
Founder
Dia Simms serves as CEO of Lobos 1707, an independent spirits brand backed by LeBron James. The brand produces tequilas and mezcal finished in Pedro Ximénez wine barrels.