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Est. 2020Spirits
Alisar Vodka
Founded by Roger Gore · National Harbor, MD
The Story
The story of Alisar Vodka and Ruben A. Hill is deeply rooted in family, heritage, craftsmanship, and the land.
Roger Gore introduced Alisar Vodka as a premium luxury vodka representing excellence, sophistication, and cultural pride. Made from corn, Alisar Vodka is distilled six times and charcoal-filtered to achieve its exceptionally clean, smooth, and refined taste.
Gore later expanded the GNatural Spirits portfolio with the Ruben A. Hill brand, featuring an exceptional All-Corn Whiskey and London Dry Gin. Both spirits reflect the brand’s commitment to distinctive flavor, superior quality, and outstanding craftsmanship.
The name Ruben A. Hill honors several generations of Gore’s family. “Ruben” recognizes his youngest son, who was named after his great-grandfather Ruben. The middle initial “A” represents Alfonzo, the middle name of Gore’s late brother, while “Hill” is the family name from his mother’s side. Together, the name preserves a powerful family legacy in every bottle.
The brand’s connection to Gore’s heritage goes even deeper. His maternal grandfather owned more than 60 acres of farmland, where corn was among the crops he cultivated. Today, Alisar Vodka and Ruben A. Hill spirits are proudly crafted from corn, creating a meaningful connection between the family’s agricultural roots and its modern success in the spirits industry.
What began with Alisar as a luxury vodka grew into a nationally recognized, award-winning spirits portfolio. Alisar Vodka and Ruben A. Hill earned Triple Gold and Gold medals at the world’s largest spirits competition an extraordinary achievement reflecting their exceptional quality, craftsmanship, innovation, and taste.
More than award-winning spirits, Alisar Vodka and Ruben A. Hill represent family history poured forward. Every bottle carries the legacy of the land, the strength of generations, and Roger Gore’s commitment to transforming heritage into excellence.
This is more than a brand story. It is a family legacy from acres of cornfields to Triple Gold and Gold.
R
Roger Gore
Founder
Roger Gore is the founder and owner of GNatural Spirits Inc., a company dedicated to developing premium, culturally rooted, and award-winning spirits brands. He is also the creator of the acclaimed Alisar Vodka and Ruben A. Hill spirits lines, both of which have earned recognition for their craftsmanship, quality, and innovation within the competitive beverage industry. A distinguished entrepreneur, author, and industry leader, Roger Gore is a Global Entrepreneur Award winner and a recognized voice among Black authors. He is the author of an influential series of books focused on entrepreneurship, brand development, leadership, and personal growth, including Build the Channel and Become the Authority, Brand Hustler to Brand Architect, Rise of the Aristologist , and 30 Principles to Aristology. His latest book, The Way, expands his message by sharing timeless principles of character, discipline, respect, leadership, and becoming a better man. Through his literary work, Gore provides entrepreneurs and emerging leaders with practical strategies for building successful brands, controlling distribution channels, establishing authority, and creating a lasting legacy. His books reflect his commitment to entrepreneurship, cultural empowerment, economic independence, and personal development. Gore is also a Triple Gold and Gold medal winner in the spirits industry, underscoring his dedication to excellence and his ability to create products that meet the highest standards of taste, craftsmanship, and production. Beyond his business and literary achievements, Gore is the founder of the AASRA Cares Foundation, a nonprofit organization focused on community support, youth development, entrepreneurship education, financial literacy, workforce readiness, and expanding access to resources for underserved communities. He is also the founder of the Young Leaders Leadership & Etiquette Academy, an intensive two-day initiative designed to mentor, educate, and inspire the next generation of leaders through leadership development, etiquette, financial literacy, entrepreneurship, technology, and real-world life skills. In addition to these efforts, Gore serves as the founder and chairman of the African American Spirits and Retail Association. The organization is committed to advancing equity, representation, shelf placement, and economic opportunity for African American-owned brands and businesses throughout the spirits and retail industries. Through this leadership role, he advocates for increased access to retail shelves, distribution channels, industry resources, consumer awareness, and collaborative growth opportunities. Across all his endeavors, Roger Gore is recognized as a respected entrepreneur, award-winning spirits producer, author, philanthropist, and community leader committed to building successful brands, developing future leaders, expanding economic pathways, and creating a lasting global impact within the spirits industry and beyond.
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