In a testament to its unwavering commitment to quality and innovation, The Old G Gin, a distinguished Black-owned premium London Dry gin, has earned a prestigious Double Gold medal at the 2026 San Francisco World Spirits Competition (SFWSC). This significant win, announced on July 21, 2026, marks another pivotal moment for the brand, further cementing its position as a leading contender in the global spirits landscape.
The San Francisco World Spirits Competition is recognized as one of the oldest and most respected benchmarks of quality in the industry. A Double Gold medal is awarded exclusively to spirits that receive a unanimous gold-medal score from the competition’s panel of expert judges, signifying exceptional craftsmanship and an outstanding sensory experience. The Old G Gin achieved this honor with an impressive 96-point rating.
This latest triumph follows closely on the heels of the brand’s previous accolades. Less than a year ago, The Old G Gin was celebrated as “Best Gin in Show” with a remarkable 98 points at the 2025 Las Vegas Global Spirit Awards. The brand also secured a Gold medal at The Global Gin Masters Competition in 2024, demonstrating a consistent upward trajectory since its inception. As we reported earlier, The Old G Gin has been making waves with its award-winning craft, and this latest achievement only amplifies its growing influence.
Founded by internationally acclaimed contemporary artist Hebru Brantley and veteran spirits executive Peter Ibrahim, The Old G Gin embodies a unique blend of artistry and industry expertise. The brand proudly identifies as Black and minority-owned, built on the shared belief in “craft, code, and community.” This philosophy pays homage to the “OGs” – the cultural forebears who have shaped the communities from which its founders originate.
Peter Ibrahim, co-founder and head of brand at The Old G, expressed his satisfaction with the continuous recognition: “We’ve always believed we built one of the smoothest and most distinctive gins on the market. It’s rewarding to see the industry continue validating that belief at the highest level. Two major wins in less than a year – that’s not luck, that’s consistency.”
What sets The Old G Gin apart is its meticulous production process and unique botanical profile. The premium London Dry gin is nine-times distilled from a layered blend of organic botanicals, including juniper, citrus peel, coriander, cardamom, licorice root, and orris root. It undergoes a two-day aeration process to achieve an exceptionally smooth, clean finish. This dedication to detail results in a versatile sipping gin that can be enjoyed neat, on the rocks, or as the foundation for sophisticated cocktails, offering a bold and balanced expression of the London Dry category.
The success of The Old G Gin is particularly significant within the broader spirits industry. Black-owned brands often face unique challenges in a market historically dominated by larger, established players. Despite Black Americans accounting for nearly 12% of U.S. alcohol sales and spending an estimated $3 billion annually, fewer than 2% of industry executives are Black, and only about 175 spirits brands nationwide are Black-owned. Therefore, each major award won by a Black-owned brand like The Old G is not just a commercial victory but a powerful statement of excellence and a catalyst for greater representation and equity within the industry. It signals a shift, demonstrating that quality and innovation from diverse founders are increasingly recognized and celebrated.
This recognition underscores the vital role that Black-owned businesses play in enriching the cultural tapestry of the United States. Brands like The Old G Gin are not only crafting exceptional spirits but are also building legacies and inspiring a new generation of entrepreneurs. Their achievements highlight the importance of consumer support in fostering growth and visibility for these brands, encouraging a more diverse and inclusive spirits market.
As The Old G Gin continues its impressive trajectory, its story serves as a beacon for aspiring Black entrepreneurs in the beverage industry, proving that dedication to craft, a compelling narrative, and an unwavering pursuit of quality can lead to global acclaim. The Double Gold at the SFWSC is more than just a medal; it’s a validation of a vision and a celebration of Black excellence in the world of spirits.
Sources
- The Old G Gin Earns Double Gold with 96-Point Rating at the 2026 San Francisco World Spirits Competition - PR Newswire
- Black-Owned Gin Breaks Through: The Old G Wins “Best Gin in Show” at the 2025 Global Spirit Awards - Daily Ovation
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