AfroPop Soda Named a Top Breakout CPG Brand Amid Continued National Expansion

In a powerful affirmation of its growing influence in the beverage industry, AfroPop Soda has been spotlighted as a significant early-stage brand by LvlUp Ventures. This recognition, coming on October 17, 2026, underscores the brand's rapid ascent and successful strategy in expanding its national footprint. The announcement positions AfroPop Soda at number six on LvlUp's 'CPG 100: Early-Stage Brands We're Watching, Fall 2026' list, specifically highlighting its Afrofuturist craft soda and cans designed by emerging Black artists.

This latest commendation builds on a year of strategic growth for the Oklahoma-based beverage company. As we previously reported in our blog post, “AfroPop Soda Expands Reach Through Major Distribution and Community Partnerships”, the brand has been consistently driving forward with ambitious plans. A pivotal moment came earlier this year, on March 25, 2026, when AfroPop Soda announced a transformative distribution partnership with Republic National Distributing Company (RNDC). This alliance was a game-changer, setting the stage for AfroPop’s products to reach new markets and significantly scale its distribution capabilities across the United States.

Founded in December 2023 by Jamel Stephens, AfroPop Soda quickly distinguished itself with its bold, unique flavors and a mission deeply rooted in celebrating Black joy, art, and community. Stephens emphasizes that the brand is “culturally forward” and committed to partnering with emerging artists while creating flavors that resonate with the creativity of the Black community. The company’s innovative approach has clearly paid dividends, moving beyond its initial launch in 15 Oklahoma locations to establish a presence in 24 states and 134 retail locations by March 2026. By May 2026, this expansion had grown even further, with AfroPop reaching 150 locations in 27 states.

The distribution partnership with RNDC, which operates in 42 states, is a significant leap towards AfroPop’s goal of becoming a nationally distributed brand. Stephens noted that this collaboration 'puts AfroPop in the big leagues,' enabling the company to be more competitive and increase its volume. The infrastructure provided by RNDC opens doors to spaces that were previously harder to access for a young, culturally driven brand.

Beyond retail expansion, AfroPop Soda has actively sought to strengthen its operational foundation. In May 2026, the company was engaged in a fundraising effort to raise $50,000, specifically aimed at increasing production, hiring a dedicated team, and boosting brand marketing efforts. This investment in internal capacity is crucial for sustaining the rapid growth fueled by its distribution successes.

The recognition from LvlUp Ventures is particularly noteworthy as it highlights brands exhibiting verifiable traction, originality, and momentum. For AfroPop Soda, its verified traction includes new retail doors, and the RNDC partnership is a clear indicator of its accelerated growth. Its originality shines through its Afrofuturist aesthetic and cultural mission, setting it apart in the craft soda landscape. The brand's momentum is evident in its continuous expansion and the buzz it's creating among buyers, investors, and shoppers.

Jamel Stephens’ vision for AfroPop Soda extends beyond simply selling beverages; it’s about creating a symbol of identity and representation. As he puts it, 'Afropop is more than just another soda company, its for the people who want to be seen and heard, not just sold to'. This commitment to cultural celebration and community engagement has resonated deeply with consumers, contributing to the brand’s rapid sales and loyal following.

The success of AfroPop Soda serves as an inspiring example of how Black-owned brands are not only carving out significant market share but also enriching the beverage industry with diverse flavors and powerful narratives. By combining innovative products with strategic partnerships and a clear cultural mission, AfroPop Soda is undeniably one to watch as it continues its trajectory towards national prominence.

Sources

• AfroPop Soda Announces Distribution Partnership With RNDC, Expanding Path Toward National Growth
• The LvlUp CPG 100: Early-Stage Brands We're Watching, Fall 2026